Established in 1994, Dealer Specialties of Colorado began with just two. Working hard to establish a base of auto dealers who would use their unique window label and vehicle data program, the brothers Goldberg built a loyal stream of customers. With the advent of the Internet in 1996, Dealer Specialties began an auto imaging program for dealers that revolutionized how auto dealers would use the Internet for marketing to a whole new generation and frontier.

Since then, Dealer Specialties has been on the forefront of new and emerging technologies. From state of the art vehicle data programs to Internet inventory management systems, Dealer Specialties has been and will continue to be the leader for auto dealers who want cutting-edge marketing.

Although we have grown over the years, we have not lost sight of what our customers needs are: a state of the art product at a fair price, backed with honest and responsive award-winning service.